Our digital design and development services combine our in-depth knowledge of UX design, database architecture and web app platforms to take your digital product or service all the way from concept to launch. The Agile development methods and practices we employ during the build process ensure projects are carried out in a transparent and collaborative manner, meaning clients are always in the driving seat.

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Designers and developers work concurrently in small teams to design and build web apps.

The design and development phase of a digital transformation project sees our team taking the discovery report created as part of the research & consultancy stage, into development. Here, you’ll quickly start to see key areas of the product, such as the user interface design, user workflows and technology choices coming together.

Working closely with you, the client, we’ll prioritise product features based on actual end-user behaviour until we’ve honed them down to a tight brief that constitutes an agreed minimum viable product (MVP). This approach (which is part of the Agile methodology) aims to deploy a working product to market rapidly, allowing learnings from early user interactions to be folded into the ongoing development process as the functionality of the product is expanded.

How long will it take?

The typical time frame for a digital design and development phase is between two and five months, depending on the project scale and complexity. This phase ordinarily includes a small, focused project team made up of a project manager, a group of specialist designers and developers, plus one or two members of your project team to be actively engaged in our fortnightly demo and review sessions.

How will it progress?

One of our key principles is that our digital design and development team collaboratively review progress with clients, typically on a fortnightly basis. We’ve found that this approach of close communication and transparency reliably shortens the product delivery time, maintains project focus, and ensures that the end product hits client expectations and needs.

Working in this way means that we release smaller sets of features regularly, which we continually test, meaning we find and fix bugs early, rather than en masse at the end of a project.

As a project progresses and features are added, you’ll begin to see the product transition towards becoming a fully working MVP. Components within this phase typically include:

•Information architecture – Planning and organisation of your product’s data and information hierarchy

•User interface design – Creating an attractive, engaging and user-centric UI system that makes navigation and operation simple

•User experience design – Enhancing user satisfaction and engagement through close attention to all UX elements, including usability, accessibility and delivering value to the end user.

•Performance optimisation – Making sure that the technical specification is delivering upon demand, on all devices

•Agile development and engineering – An iterative approach to development that ensures the outcome is fit for purpose

•Database planning and architecture – Optimising your solution to ensure technical performance, scalability and cost efficiency

Continuous Improvement and Support

Markets and user needs never cease to change, so why should your digital product stay static once it’s deployed? Our continuous improvement and support services provide ongoing operational support and technical development resource to ensure the success of your digital product launch or internal transformation project through the roll-out phase and beyond.

A calculated approach is taken pre-launch to ensure any onboarding process is as smooth as possible.

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Once a web app or digital platform has been designed and developed, it’s important to consider your plan for fully rolling it out, and how you’ll approach improving and supporting the product going forward.

We can assist you in both areas. For those deploying a product internally as part of a digital transformation project, we’ll help you identify the staff members and training required to make the roll-out a success. On the other hand, if you’re launching a new digital product or service to market, we’ll help you create a user onboarding plan, and use our experience to advise you on developing strategies for user acquisition.

Secondly, we can work with you to instigate a continuous improvement program (CIP), facilitating the evolution of your product to ensure it continues to meet the evolving needs of the market and its users.

How do we measure the success of the project?

Our decade of experience in developing and rolling out digital products and services has taught us the importance of taking a long view when measuring the success of a digital transformation project or product launch. As part of any roll-out, we encourage clients to measure the performance of the product against carefully chosen KPIs over a period of three, six, and twelve months, using a variety of data tracking tools.

Our review, consultancy and support services will help you understand what the data collected during this period means, and enable you and your team to draw out valuable information about how the introduction of the product has impacted users productivity and workflow. Additionally, this data can help define where additional investment in your product will make the most return, should you wish to instigate a CIP. Components within this phase may include:

•User testing and product review – Organisation and facilitation of workshops to ensure the product is performing as planned for end-users

•Launch and staff roll-out strategy – Planning, resourcing, and execution to ensure a smooth and controlled internal product launch

•Continuous improvement program (CIP) – An extended, iterative approach to development that utilises ongoing user feedback to refresh and improve the product

•Data migration and management – Provision of technology services to help transport data securely and efficiently between new and legacy platforms or systems

•Security and governance – Advice and guidance on your digital transformation project and organisational change